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That practice is grounded in research and cultural curiosity, a genuine interest in how objects, colors and systems carry meaning before they ever become design decisions. I'm drawn to the kinds of stories that reward close attention: the history embedded in a pigment, the structure hidden in a letterform, the way a typeface can carry the memory of the place it came from.
Outside of design, I'm equally drawn to travel, food and music. The same interest runs through all of it: how culture accumulates, moves and transforms.