WORK
ABOUT
CONTACT
Generative Packaging Design 2025
A system developed for Jeni's Ice Cream that translates flavor into form. The project reimagines Jeni's visual identity through a rule-based design system where chunkiness functions as a variable, determining the number, scale, and arrangement of graphic elements across each label. By using code to generate visual variation, the system reflects the tactile, mixed-in nature of the ice cream itself while maintaining brand cohesion. Designed to adapt across flavors and formats, each iteration feels distinct within a unified visual language.
Each label is built from four layered components.
Gradient Background:
Flavor input drives the gradient. Each flavor profile corresponds to a color, and the combination of two profiles per flavor determines the gradient pairing.
SVG Chunks:
The chunkiness scale, entered as a value between one and three, controls how many SVG chunk elements appear and within what range, so no two labels at the same chunkiness level are identical.
Circle with Flavor Name:
A boolean input determines whether the shape around the flavor name as a circle or not, adding another layer of variation without complicating the input structure.
Perlin noise functions add organic movement and irregularity to the chunks, preventing the output from feeling purely geometric or mechanical.
Flavor data is fed through a Google Sheets file connected to the generator via the Opensheet API, meaning new flavors can be added and the system will respond without touching the code itself.
Refresh this page after adding a new flavor.